Bestselling Belgian earplugs taking over the world, dreamed up by childhood best friends


We couldn’t find earplugs that delivered protection, comfort and style – so we made our own.’ 

There are lots of reasons people wear earplugs. Live music, noise sensitivity, sleep, focus, parenting, motorcycling – the list goes on. Until recently, there wasn’t a pair of earplugs that satisfied them all. Enter Loop and its revolutionary line of earwear, combining innovative tech with user-first protection that looks and feels great. 

From party animals to young parents to people with noise sensitivity 

There’s a Loop earplug for every user and every need. This diversity of approach is embedded in the brand’s identity: from the early days, founders Maarten Bodewes and Dimitri O searched for a product to address their own tinnitus – the result of frequent motorcycling, clubbing and music festivals. At the time, they found the earplug selection available on the market lacking, as it failed to deliver on sound, look and feel. 

 ‘From the beginning,’ says Maarten, ‘we decided earplugs shouldn’t be something to be embarrassed about. They can make a statement; they can be empowering. We decided earplugs should be the new sunglasses – which these days symbolize cool.’ 

 In the beginning, Loop earplugs were primarily marketed toward nightlife lovers, and The New York Times called them ‘the best earplugs for concerts.’ Then Covid hit. In 2020, the company changed course, responding to a fanbase of people hailing from all walks of life. User interest picked up, and sales exploded. 

To the future – and beyond 

In March 2022, Loop reached a major milestone – a million pairs of earplugs sold. As Dimitri says, ‘we set out to break the stigma around hearing protection. We believe everyone should have a pair of earplugs handy. And we’re well on our way to making that vision a reality.’ 

What continues to set Loops apart? Loop products are the result of rigorous research and development and are defined by groundbreaking tech and design from Loop’s in-house product team. Loop earplugs provide certified protection that elevates style without limiting users’ senses. And Loop ear tips adapt to any ear, too, coming in sizes XXS to L. All Loops are reusable and come with a carry case for easy storage. And the brand’s product portfolio continues to expand. 

The full range of Loop products 

Loop’s current catalog of earplugs and accessories covers all kinds of use: active, social, focus and sleep: 

Loop Experience helps filter noise and take the edge off – without impacting sound quality. Their hi-fi functionality reduces noise by up to 18 decibels through an acoustic channel and filter for natural sound. Ideal for live music & events, focus, noise sensitivity and motorcycling. Available in 4 colors: Midnight Black, Swinging Silver, Glorious Gold and Rose Gold. Price: USD 34.95 / EUR 29.95

The Experience Plus comes with a pair of Loop Mute for an additional 5 decibels of coverage. Price: USD 44.95 / EUR 39.95

Loop Engage helps filter the noise, not your voice. Prompted by user feedback, they’re designed to reduce what’s called the ‘occlusion effect’ – which is when you can hear your own voice echoing in your head – while offering up to 16 decibels of noise reduction through a newly engineered filter. Ideal for social gatherings, conversation, noise sensitivity and parenting. Available in 4 colors: Arctic Crystal, Pure Dusk, Liquid Gold and Lucid Rose. Price: USD 34.95 / EUR 29.95

The Engage Plus comes with a pair of Loop Mute for an additional 5 decibels of coverage. Price: USD 44.95 / EUR 39.95

Loop Quiet helps muffle sounds so you can get in your bubble. They reduce noise by up to 27 decibels and are made of soft silicone for an extra-comfortable fit. Ideal for focus, sleep, noise sensitivity and travel. Available in 6 colors: Zen White, Essence Black, Hush Blue, Calm Pink, Soul Bordeaux and Magic Mint. Price: USD 24.95 / EUR 19.95

There’s much more on the horizon, too. Loop’s 2023 calendar is full of exciting launches. 

Loop earplugs and accessories are only available online. More info at 

About Loop  

 Loop is a Belgian lifestyle brand that makes it possible to ‘live life at your volume’ – by developing smart, reusable earplugs that give users control over excess sound. Belgian-born Maarten Bodewes and Dimitri O founded the company in 2016. The New York Times has named Loops ‘the best earplugs for concerts.’ The company has sold over 4 million earplugs around the world, with top sales in the US and customers in more than 150 other countries. Currently, Loop’s team comprises 150 full-time employees, with a majority working in Antwerp and others at hubs in Amsterdam, New York and Shanghai.    

All of Loop’s products are tested extensively according to standard guidelines and practices. Loop earplugs are an officially certified form of hearing protection in line with European law covering personal hearing protection devices and personal protective equipment (PPE).   

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Loop Earplugs - PR Manager 
Sayrade Vandermeersch


Loop Switch.

Loop Experience. 


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