Less noise, more greatness: Loop Earplugs partners with Team Belgium for the Olympics
Powering peak performance
As part of their mission to help more people maximize life at their volume, Loop Earplugs have partnered with Team Belgium to empower athletes in their preparation for the 2024 Summer Olympics (taking place in Paris from July 26th to August 11th).
In this collaboration, each Team Belgium athlete will receive their own pair of gold Loop Experience 2 and black Loop Quiet 2 earplugs from the Belgian brand’s innovative collection. These earplugs will be used to enhance the athletes' preparation and training in the crucial weeks leading up to the Olympics, ensuring they maximize every moment on their journey towards one of most prolific sporting events in the world.
Earplugs for everyday excellence
Both Loop and Team Belgium recognize that achieving peak performance goes well beyond the main event. Designed to optimize an individual’s experience of any moment, Loop earplugs empower excellence at every stage of preparation – from progress-driving training sessions to vital periods of recovery and restorative calm. By partnering with elite Olympic athletes, Loop aims to unlock the highest potential of more peak performers in the moments that matter most.
Fewer barriers, more bests
Loop earplugs offer significant benefits that contribute to high performance:
- Improved sleep quality: By muffling unwanted noise, Loop Quiet 2 earplugs enhance the nightly rest and recovery essential for peak performance.
- Deeper, easier focus: Loop Experience 2 earplugs feature advanced, noise-filtering technology that reduces distracting background noise in loud or overstimulating training environments.
- More mental resilience: Loop Quiet 2 earplugs can also be used to restore a sense of calm and mindfulness during travel or downtime, promoting the mental well-being needed for managing high-pressure situations.
Approved for greatness
The Loop x Team Belgium collaboration is testament to Loop’s leading quality, growing global presence and top-tier brand partnerships. The collaboration marks the entry into a new lifestyle category for the Belgian brand, which is already loved by millions of festival-goers, struggling sleepers and neurodivergent individuals around the world.
‘Partnering with Team Belgium reflects a big step for Loop into the world of sports and athletic performance,’ says Loop co-founder Dimitri O. ‘We’re over the moon and honored to see our earplugs support some of the world’s most elite athletes, especially in their preparation for a historic event like the Olympic Games.'
’Cédric Van Branteghem, CEO of the BOIC: "We are proud to partner with such a young and dynamic Belgian brand as Loop. The Loop earplugs provide a perfect match to improve the recovery and sleep quality of our athletes. I'm sure that it will give our Team Belgium athletes the additional edge to shine in Paris.'
Loop Experience 2 and Loop Quiet 2 are available to purchase at www.loopearplugs.com. Both earplugs are perfect for anyone looking to enhance or optimize their performance in the sporting world and beyond.
Loop Earplugs
Experience 2
Loop Earplugs
Quiet 2
ABOUT LOOP EARPLUGS
Loop is a Belgian lifestyle brand that helps you live life at your volume through innovative and fashion-forward earwear that improves health and well-being. Like sunglasses for your ears. Belgian-born Maarten Bodewes and Dimitri O founded the company in 2016 and it’s been making waves ever since.
The New York Times has named Loop ‘the best earplugs for concerts.’ The company has sold 8 million earplugs around the world, with top sales in the US and customers in more than 150 other countries. Currently, Loop’s team comprises over 250 full-time employees, with a majority working in Antwerp, Belgium and others at hubs in Amsterdam, New York and Shanghai China.
All of Loop’s products are tested extensively according to standard guidelines and practices. Loop earplugs are an officially certified form of hearing protection in line with European law covering personal hearing protection devices and personal protective equipment (PPE). https://www.loopearplugs.com/
ABOUT TEAM BELGIUM
The Belgian Olympic and Interfederal Committee (BOIC) is the National Olympic Committee (NOC) that represents the Olympic Movement and its values in Belgium. The BOIC is an 'interfederal' non-profit organisation. The BOIC counts 85 olympic and non-olympic national sports federations as its members. Together, they represent over 24,000 sport clubs and 2,200,000 active club members.
PRESS CONTACT
Sayrade Vandermeersch
[email protected]
+32 476 88 15 77