PRESS RELEASE
Following the blockbuster success of Solstice, Loop’s springtime seasonal collection, Equinox offers a moodier, more evocative encore. Photographed by renowned fashion photographer and Looper herself, Marie Wynants, the campaign tells a story of bold style and empowerment in the season of cosmic balance.
Go full circle with Loop
At the equinox, the day lasts as long as the night. It’s this spirit of balance – between light and dark, day and night – that inspired Loop’s design team while curating the eye-catching Equinox collection.
Following on last season’s bright, sunny Solstice collection, Equinox evokes 80s elegance through a palette of three neon-bright synth-wave shades. And with striking packaging – which is as nostalgic as it is of the moment – the product elevates earplugs to fashionable earwear.
Equinox colors are available for the three cornerstone products of the Loop range: Quiet (best for focus and sleep), Experience (best for live music and noise sensitivity) and Engage (best for conversation and social settings). The breadth of the offering reflects Loop’s day-and-night, year-round commitment to revolutionary hearing protection, no matter the time or occasion.
Shot by Marie Wynants
For the Equinox photoshoot, Loop partnered with Marie Wynants, whose portfolio of clients includes Louis Vuitton, Cartier, Delvaux and Ann Demeulemeester. Describing the shoot, Marie says, ‘I wanted to capture a full spectrum of feelings on set and through the lens, so we experimented with light to evoke both grungy and pop-ready vibes.’
The result is a captivating visual narrative that brings the collection to life. “I think the story we’re telling fits perfectly within a wider narrative about fashion-forward earwear, in which Loop is a central player,’ Marie continues. ‘Loops elevate users’ experiences, no matter the situation: from enjoying festivals to finding solace in solitude. All Loop earwear is designed to accompany you through life’s ebbs and flows.’
Enter: Equinox
There’s an Equinox Loop for every user, day or night. Natalie Lefever, Loop’s Head of Brand, says that "with the Equinox Collection, we pay homage to nature’s natural harmony and the way our products allow users to find a similar sense of balance in their lives. This collection solidifies our choice to elevate earplugs to earwear. Comfortable lifestyle accessories that provide certified hearing protection and allow for colorful self-expression. We empower Loopers around the world to live life at their volume."
Equinox editions of Loop Quiet (€19.95/$24.95), Loop Experience (€29.95/$34.95) and Loop Engage (€29.95 EUR/$34.95) earplugs come in colors Midnight Sapphire, Flamingo Flux and Celestial Equinox.
The collection will be available for purchase for six months from October 10, 2023, exclusively at www.loopearplugs.com.
About Loop
Loop is a Belgian lifestyle brand that helps you live life at your volume through innovative and fashion-forward earwear that improves health and well-being. Think of it like wearing sunglasses to protect your eyes - Loop believes hearing protection should be just as stylish, and breaking the taboos that say it can't be. Belgian-born Maarten Bodewes and Dimitri O founded the company in 2016, and it has been making waves ever since. The New York Times has named Loop ‘the best earplugs for concerts.’ The company has sold over 5 million earplugs around the world, with top sales in the US and customers in more than 150 other countries. Currently, Loop’s team comprises over 200 full-time employees, with a majority working in Antwerp and others at hubs in Amsterdam, New York and Shanghai China.
All of Loop’s products are tested extensively according to standard guidelines and practices. Loop earplugs are an officially certified form of hearing protection in line with European law covering personal hearing protection devices and personal protective equipment (PPE).
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PRESS CONTACT
Loop Earplugs - PR Manager
Sayrade Vandermeersch
press@loopearplugs.com
Equinox Quiet in Flamingo Flux.
Equinox Experience in Midnight Saphire.
Equinox Engage in Celestical Equinox.
Equinox Quiet in Flamingo Flux.
Equinox Quiet in Midnight Saphire.
Equinox Experience in Flamingo Flux.
Equinox Experience in Celestical Equinox.