PRESS RELEASE
Loop x Andrew Footit earplugs empower users to live out loud at their volume. Through an eye-catching limited-edition pair that provides decibel coverage for live music and events and redefines category conventions as the first set to serve as a work of art you can wear.
Why make a splash?
The disruptor earplug brand’s latest Limited Edition boasts a dazzling terrazzo of splashy primary colors. Loop’s latest example of design-led earwear that reimagines the earplug product category.
‘Working with Andrew Footit meant a fresh approach to colors and materials,’ says Loop’s Senior Product Designer, Damien Laglera. ‘We were able to once again deliver on Loop’s reputation for award-winning product design.’
Given the complexity of the earplugs’ terrazzo pattern, Damien and his team settled on a manual water transfer process as the best approach to production. This also means every set of Loop x Andrew Footit earplugs is unique – one more way they make a splash and empower users to live life at their volume.
Creating one-of-a-kind Experience earplugs
Partnerships like this allow cutting-edge creative talent to showcase their unique vision through the global platform Loop has created. And the collaboration with UK-based artist Andrew Footit is the first of its kind.
Andrew is renowned for bright, bold and playful design and typographical work that chimes with Loop’s live-out-loud approach to lifestyle earwear. ‘I create through experimentation,’ he says. ‘By playing with patterns and colors that are active and inspiring and allow others to express themselves through my work.’ This set of Experience earplugs is intended for active use cases where coverage that doesn’t hinder is key. Think live music, nightlife, focus and noise sensitivity.
It’s no surprise that Experience earplugs – for Loopers around the world who live out loud – were the perfect match for this collaboration. As both Damien and Andrew put it, ‘trends are boring.’
A work of art you can wear
Loop x Andrew Footit Experience earplugs offer up to 18 dB (SNR) of decibel coverage that won’t impact sound quality. Each set comes with a limited-edition Carry Case with a distinctive yellow keychain attachment and eye-catching packaging. Additionally, a limited-edition Mute accessory pack will be available for purchase separately.
Sets will be available for $39.95 (€34.95/£34.95), and limited-edition Loop Mute sets for $19.95/€19.95/£19.95), from Feb 20th, 2024, exclusively at www.loopearplugs.com. Only while supplies last.
About Andrew Footit
Andrew Footit is a London-based artist and designer originally from South Africa. His bold style and boundary-pushing typographical work both employ unconventional color palettes, intricate patterns and captivating textures. His mission is to craft one-of-a-kind works that push the boundaries of traditional design.
Footit's work resonates particularly with individuals who share his penchant for the experimental. Those who revel in self-expression and dare to be bold find a kindred spirit in his creations.
About Loop
Loop is a Belgian lifestyle brand that helps you live life at your volume through innovative and fashion-forward earwear that improves health and well-being. Like sunglasses for your ears. Belgian-born Maarten Bodewes and Dimitri O founded the company in 2016 and it’s been making waves ever since.
The New York Times has named Loop ‘the best earplugs for concerts.’ The company has sold 8 million earplugs around the world, with top sales in the US and customers in more than 150 other countries. Currently, Loop’s team comprises 250 full-time employees, with a majority working in Antwerp and others at hubs in Amsterdam, New York and Shanghai China.
All of Loop’s products are tested extensively according to standard guidelines and practices. Loop earplugs are an officially certified form of hearing protection in line with European law covering personal hearing protection devices and personal protective equipment (PPE).
PRESS CONTACT
Sayrade Vandermeersch
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