PRESS RELEASE
Loop introduces Sublime, the brand’s Autumn/Winter 2024 Seasonal Collection about 'analog optimism,' following the mid-90s-inspired Kinetic Collection this Spring/Summer. Sublime celebrates the contemplative, hopeful spirit of the late 90s, inviting everyone to ‘rebel against the noise’ of our contemporary world.
Rebel against the noise
The Sublime Collection offers up a unique blend of serenity and style through a carefully curated color palette of rich, on-trend nostalgic tones – Sugar Plum, Golden Hour and Denim Dream – available for a selection of Loop’s core range, including Loop Experience 2 (and Experience 2 Plus), Loop Quiet 2 (and Quiet 2 Plus) and Loop Engage (and Engage 2 Plus). Unlike Kinetic, Loop Switch is not available in Sublime colors.
Every Loop product is designed to support passive hearing protection and noise reduction for every setting and lifestyle, from social gatherings and professional environments to focus, sleep and entertainment. "With Sublime, we invite everyone to disconnect from the digital and reconnect with themselves, claiming moments of peace in a noisy world," says Dimitri O, Loop co-founder.
Capturing late-90s nostalgia
The campaign’s visual story capitalizes on the re-emergence of late-90s fashion and visual storytelling in the current conversation. Campaign visuals feature the fisheye lenses and collage aesthetics that were ubiquitous around the new millennium, to evoke the collection’s ethos of analog connection with others and the self.
Sublime products are on trend – for their striking color palette and award-winning design – and also ‘on era’, thanks to Sublime’s powerful current of the nostalgic meeting with Loop products’ ability to empower users to live in the now. This is owing to each product’s unique analog technology and ability to support a range of lifestyles.
A Sublime connection
"Each color and product in the collection taps into a nostalgia for the 90s that’s everywhere at the moment,’ explains Maarten Bodewes, Loop’s other co-founder. ‘But the story we’re telling will also resonate with anyone looking for a break from the digital overload we all feel in the present day."
Loop's mission to design innovative earwear that inspires everyone to live fully is captured vividly in the Sublime Collection, encouraging users to rebel in their everyday lives by prioritizing wellness and authentic connection, and bucking the stigma of wearing earplugs.
The Sublime collection is available with each product available at Loop’s standard pricing at www.loopearplugs.com.
Download all imagery here.
