ANTWERP, BELGIUM – Loop, the Belgian brand gaining global recognition for its innovative earplugs, is celebrating the fifth year of its Tomorrowland partnership with a significant step forward: the launch of a permanent Tomorrowland x Loop Holographic collection. The collection marks a new chapter of Loop’s partnership with one of the world’s most renowned electronic music festivals, which aims to help festivalgoers immerse themselves in the music while protecting their hearing. The collection will launch alongside new limited-edition Tomorrowland x Loop Experience™ earplugs, inspired by Tomorrowland 2026's Consciencia theme.
Until now, Tomorrowland x Loop releases have specifically been annual, limited-edition designs of the high-fidelity Loop Experience™ earplugs. The new Tomorrowland x Loop Holographic collection – spanning Loop Experience™, Loop Switch™, and Loop Link™ – is a permanent collection, now part of Loop’s core lineup. Designed in collaboration with Tomorrowland’s creative team, the collection features a Holographic Black finish that captures the energy and lighting production of the festival’s nighttime sets. It’s also Loop’s first co-designed collection to date.
“At Tomorrowland, it’s all about the music and that shared energy with the crowd. Loop helps you stay in that moment, without worrying about your hearing,” said Maarten Bodewes, Co-Founder of Loop. “The Holographic collection is our way of making that experience something you can hold onto and keep coming back to, long after the festival ends.”
Known for its immersive stages, global audience, and a world-class lineup of artists and DJs, Tomorrowland represents the pinnacle of electronic music culture. Loop brings the same standard to festival accessories – with earwear designed for clear sound and powerful protection, with a bold aesthetic to match Tomorrowland’s distinctive style. The co-branded Loop Experience earplugs are specifically designed for loud music and events, featuring an acoustic channel and mesh design that reduces harmful volumes while preserving the full fidelity of live sets.
Launching alongside the Holographic collection are limited-edition Tomorrowland x Loop Experience™ earplugs in Consciencia Blue – a collectible design inspired by Tomorrowland 2026’s Consciencia theme. Unlike the Holographic collection, this drop is only available while stock lasts. It will be sold at every stop on the Tomorrowland global calendar: Brasil, Belgium, Winter, and Thailand. A piece that, like the festival itself, travels the world.
The entire Tomorrowland x Loop 2026 range includes:
- Tomorrowland x Loop Experience™ earplugs in Holographic Black – last year's limited-edition design returns to anchor the new Holographic collection, offering up to 17 dB of clear noise reduction engineered for live music experiences ($39.95/€34.95)
- Tomorrowland x Loop Switch™ earplugs in Holographic Black – adjustable volume control with 20-26 dB of noise reduction designed for flexibility across stages and festival environments, available in a Holographic finish for the first time ($64.95/€59.95)
- Tomorrowland x Loop Link™ in Holographic Black – a matching earplug connector cord accessory worn around the neck, designed to keep earplugs close and extra-secure ($29.95/€24.95)
- Tomorrowland x Loop Experience™ earplugs in Consciencia Blue – a limited-edition design inspired by Tomorrowland-themed universe, also part of the festival’s official 2026 merchandise ($39.95/€34.95)
The permanent Tomorrowland x Loop Holographic collection and limited-edition Consciencia drop together reflect how the Tomorrowland x Loop partnership has matured: a permanent collection for everyday wear, and a collectible drop capturing a single Tomorrowland chapter. Both are the result of genuine creative collaboration with Tomorrowland’s design team – elevating earplugs from functional items to cultural symbols of the electronic music movement.
The full Tomorrowland x Loop range will be available to purchase at loopearplugs.com and tomorrowland.com from May 26, 2026, and on-site at Tomorrowland Brasil, Tomorrowland Belgium, and Tomorrowland Thailand.
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ABOUT LOOP
Loop Earplugs is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 20 million earplugs globally, empowering people to live life at their volume—whether it’s trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as “the best earplugs for concerts,” Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam, New York, and Shanghai, Loop employs a diverse team of over 250 full-time staff.
ABOUT TOMORROWLAND
Tomorrowland was first organized in 2005 and has since grown into one of the most popular and iconic music festivals in the world. The festival is held every summer at the beautiful recreational estate De Schorre in Boom, Belgium. The fairytale and magical setting includes 16 stages and last year welcomed more than 400,000 People of Tomorrow. The 20th edition of Tomorrowland in 2026 will take place on July 17–19 to July 24–26. More info at tomorrowland.com.
PRESS CONTACTS
Sayrade Vandermeersch & Morgane Matthys
press@loopearplugs.com