The Belgian lifestyle brand expands its UK footprint, across Boots wellness stores.
ANTWERP, BELGIUM – January 20, 2026 – As sound control and aural health becomes an increasingly important part of everyday wellness in the UK, Loop Earplugs, the Belgian lifestyle brand known for its signature earplugs and for redefining how people manage sound and protect their hearing, today launches into UK retail at Boots. The launch marks a major milestone in Loop’s expansion, bringing its line of best-selling earwear to selected Boots stores and boots.com.
From mid-January, Loop’s earplugs will also be available in Boots’ in-store wellness zones across six stores including Dartford, Manchester, London, Newcastle, Sheffield and Dublin. The full range can also be shopped on boots.com. Loop’s sound-management earplugs, reflecting the growing demand for products that promote aural health.
Demand for Loop in the UK has been shaped by a growing focus on everyday wellness, from overstimulated commuters to creators and students prioritising focus and comfort in busy environments. By pairing effective hearing protection with modern, design-led earplugs, Loop offers a tailored approach to wellbeing.
“Most people don’t realise how exhausting everyday noise is until it’s gone,” said Maarten Bodewes, Co-Founder of Loop Earplugs. “From commuting to working and socialising, sound never really switches off. Having Loop available at Boots makes it easier for people to take control of that in everyday life.”
Customers can find a range of Loop earplugs in Boots stores and on boots.com, designed to support better sleep, sharper focus, and protection from loud environments. The lineup includes:
- Focus: Quiet 2 in Violet and Black
- Adaptive use: Switch 2 in Emerald and Black
- Live music: Experience 2 in Black and Gold
- Sleep: Dream 2 in Black and Lilac
Prices range from £19.95 to £54.95.
Loop’s arrival at Boots reinforces the brand’s momentum as a leader in stylish, effective hearing protection. With more than 20 million earplugs sold worldwide and a rapidly growing community of wearers, the launch strengthens Loop’s presence in the UK and introduces even more consumers to its design-led approach to sound control.
To learn more about Loop and stay informed of upcoming retail partnerships and product launches, please visit loopearplugs.com.
ABOUT LOOP
Loop is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 20 million earplugs globally, empowering people to live life at their volume—whether it’s trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as “the best earplugs for concerts,” Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam, New York, and San Francisco, Loop employs a diverse team of over 250 full-time staff.
PRESS CONTACTS
Sayrade Vandermeersch & Morgane Matthys
press@loopearplugs.com
