Award-winning Experience 2 Earplugs are now available in studios nationwide, prioritizing hearing protection and allowing riders to focus on music and movement.
February 18,2026 - Loop Earplugs, the Belgian lifestyle brand merging innovation, performance, and style to revolutionize hearing protection, today announces a partnership with SoulCycle, the global indoor cycling brand known for its dynamic, music-driven rides. From February 18 through August 17, Loop earplugs will be available in studios across all major U.S. cities, bringing hearing protection to SoulCycle’s signature, beat-based rides and allowing riders to fully enjoy the music and movement.
Loop Earplugs is grounded in the idea that everyone should be able to live life at their own volume—regardless of their environment. Whether for performance, recovery, sleep, entertainment, or social interaction, Loop provides comfort, clarity, and control. SoulCycle riders can now purchase the Experience 2 model in black or gold, in studios or online. With over 17 dB of hearing protection and a secure, comfortable fit, Loop helps riders enjoy every beat, making it the ultimate wellness accessory for the ride and beyond.
“We started Loop to make hearing protection something people actually use,” said Maarten Bodewes, Co-Founder of Loop. “Music is a core part of a SoulCycle class, and people shouldn’t have to choose between protecting their hearing and enjoying it.”
Since its founding nearly two decades ago, SoulCycle has grown from a boutique fitness disruptor into a global cultural phenomenon. Its devoted following is built on the power of music, community, and a mind-body-soul connection. SoulCycle’s candlelit studios block out distractions and allow riders to fully immerse themselves in rhythm-led choreography and the joy of communal movement. In this environment, protecting hearing is essential, and Loop earplugs support riders in caring for their hearing health, both now and in the long run.
“At SoulCycle, we’re always thinking about how to evolve the rider experience to support performance and long-term well-being,” said Evelyn Webster, CEO of SoulCycle. “This partnership with Loop Earplugs gives our riders an option to protect their hearing without sacrificing the class they know and love. It’s a natural extension of how we think about holistic wellness.”
The partnership follows a monumental 2025 for Loop Earplugs, during which the brand expanded into new cultural pockets across motorsports, fashion, and music. Last year, Loop became an official partner of McLaren, collaborated with Swarovski to bring hearing protection into fashion, and strengthened its presence in live music as a global partner of Tomorrowland and the official earplug partner of Coachella. Building on that momentum, Loop is now entering the group fitness space, where performance and long-term hearing health intersect. By partnering with SoulCycle, Loop brings its mission into the studio, making hearing protection a seamless part of music, movement, and culture.
Loop Experience 2 earplugs are available in select SoulCycle studios nationwide and online at soul-cycle.com. Participating studios include locations in New York, Massachusetts, Pennsylvania, California, Connecticut, Illinois, Texas and Florida. For more information on these rides and Loop Earplugs, please visit loopearplugs.com and soulcycle.com
Loop is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 20 million earplugs globally, empowering people to live life at their volume—whether it’s trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as “the best earplugs for concerts,” Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam and New York, Loop employs a diverse team of over 250 full-time staff.
ABOUT SOULCYCLE
SoulCycle is a premier indoor cycling experience that redefines mind-body cardio by creating a space for riders to feel through movement. From the candlelit rooms to the curated playlists and empowering messages of its instructors, the SoulCycle experience is designed to be a sanctuary for its community of riders.
Launched in New York City in 2006, SoulCycle spans more than 60 studios across the U.S. and U.K. and draws a loyal community of riders year after year. SoulCycle's studios are popular destination spaces outfitted with curated art and the brand's proprietary retail fitness and lifestyle collection, Soul by SoulCycle.