Following a standout debut in 2025, Loop returns to one of the world’s most popular music festivals to help fans experience every moment without compromise.
ANTWERP, BELGIUM – [March 10, 2026] – Loop, the Belgian lifestyle company gaining global fandom for their cult following earplugs, has announced it will return as Coachella Valley Music & Arts Festival’s official earplug partner for the second year running. The announcement builds on the success of the partnership’s inaugural year in 2025, during which thousands of attendees relied on Loop earplugs to protect their hearing without sacrificing their listening experience. With a stacked Coachella 2026 lineup including Justin Bieber, Sabrina Carpenter, Karol G, and Anyma, this year’s partnership focuses on empowering music lovers to go all-in during the music moments they live for—getting closer, while staying covered.
The collaboration centers on the Loop x Coachella Experience earplugs and Loop x Coachella Link connector cord, reissues of the limited-edition earplugs that sold out in 2025. Featuring a blue-orange gradient finish inspired by Coachella’s desert surroundings, the earplugs deliver 17 dB of certified noise reduction through an acoustic channel and mesh design that preserves sound clarity while reducing harmful volumes. By blending premium design, function, and cultural credibility, the partnership positions hearing protection as essential festival gear—enabling fans to experience more, not less.
“People don’t come to Coachella to hang back,” said Maarten Bodewes, Co-Founder of Loop. “Loop lets fans stay right up front for hours, close to the speakers, without worrying about their hearing.”
The Loop x Coachella Experience earplugs will be available on-site at Coachella 2026, in-store at select Target locations beginning in April, on target.com and online globally at loopearplugs.com, giving live music fans everywhere access to the same innovative earplugs trusted by one of the world’s most influential festivals. The Loop x Coachella Link will be available exclusively on-site at Coachella 2026, online globally at loopearplugs.com and on target.com.
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ABOUT LOOP
Loop Earplugs is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 20 million earplugs globally, empowering people to live life at their volume—whether it’s trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as “the best earplugs for concerts,” Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam, New York, and Shanghai, Loop employs a diverse team of over 250 full-time staff.
ABOUT GOLDENVOICE
Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival, operates successful Los Angeles and Bay Area music venues including the Fonda Theatre, The Roxy Theatre, El Rey Theatre, The Novo, Shrine Auditorium & Expo Hall, The Regency Ballroom and The Warfield. Goldenvoice holds exclusive booking deals at Brookside at The Rose Bowl, Santa Barbara Bowl, Mountain Winery and Frost Amphitheatre. They also have produced events such as Desert Trip, Camp Flog Gnaw Carnival, Cruel World, Just Like Heaven, Power Trip and many more. Beginning as an independent punk rock promoter in the early 1980s, Goldenvoice grew to be the preeminent alternative promoter in Southern California by forging strong relationships with both bands and music fans. Currently, Goldenvoice promotes over 2,000 concerts a year in California, Arizona, Nevada, Hawaii, Alaska and Canada plus recently adding North American tours to their growing list of accomplishments. For additional info, please visit www.Goldenvoice.com.