Building on a historic season at the top of Formula 1, Loop continues to support McLaren Racing’s performance, focus, and recovery.
ANTWERP, BELGIUM – [March 5, 2026] – Loop, the Belgian sound innovation company, and McLaren Mastercard Formula 1 team, the 2025 Constructors’ World Champions and home to 2025 Drivers’World Champion Lando Norris, today announce the continuation of their partnership for a second year, with Loop returning as McLaren Racing’s Official Earplug Partner. The 2026 season marks a defining milestone as McLaren celebrates its 1000th Formula 1 race in Miami, opening the next chapter of a collaboration rooted in precision, control, and continuous optimization.
The 2026 McLaren x Loop partnership builds on the highly positive consumer reception and strong team results from their inaugural collaboration. Both Loop and McLaren are united in the belief that performance is not accidental—it is engineered through thoughtful design. McLaren’s legacy of engineering excellence and Loop’s approach to sensory design converge on the same principle: control the variables that matter. Throughout the 2026 season, McLaren drivers, engineers, and team members will continue to incorporate Loop earplugs into their daily routines to support focus before races, comfort during travel, and recovery beyond the track.
At the center of the partnership is the McLaren Formula 1 Team x Loop Switch™ 2, returning in iconic Papaya. With three adjustable sound modes, Loop Switch™ 2 gives users precise control over their acoustic environment, supporting calm, clarity, and focus when the pressure is on. . By positioning sound management as essential gear, Loop continues to redefine what earplugs can be in performance environments. . Switch™ 2 moves earplugs beyond protection and into performance optimization, allowing fans to access the same sound innovation trusted by one of the most successful teams in motorsports.
“Formula 1 is one of the loudest environments you can be in. Inside the McLaren team, Loop helps people stay focused and recover between sessions. Fans experience that same intensity at the track. This partnership is about giving them control over the noise, without taking away the experience.”— Maarten Bodewes, Co-Founder, Loop
“From travel days to race weekends, Loop plays a practical and vital role in how our team manages their focus and recovery. Renewing the partnership reflects our shared belief that performance is built through small, deliberate advantages. Loop’s approach to precision design aligns closely with how we operate as a team, and it continues to resonate with our fans as well.” — McLaren Racing Co-Chief Commercial Officer, Nick Martin
The McLaren Formula 1 Team x Loop Switch™ 2 Papaya Orange (€59.95 / $64.95) will be available globally in 2026 at loopearplugs.com and mclarenstore.com
ABOUT LOOP
Loop Earplugs is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 20 million earplugs globally, empowering people to live life at their volume—whether it’s trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as “the best earplugs for concerts,” Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam, New York, and Shanghai, Loop employs a diverse team of over 250 full-time staff.
ABOUT MCLAREN RACING
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 23 Formula 1 world championships, over 200 Formula 1 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across four racing series. The team competes in the FIA Formula 1 World Championship with McLaren Mastercard F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, and F1.
Academy with Driver Development Programme members Ella Lloyd and Ella Stevens. The team also competes in the F1 Sim Racing Championship.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
McLaren Racing – Official Website